PHOENIX -- A raging coupon battle among Phoenix-area retailers is reaching new levels of intensity, spurring Safeway and Fry's Food & Drug to take the virtually unprecedented step of offering to quadruple manufacturer coupons. In a market where most retailers have doubled coupons for years, the situation began to escalate 10 days ago when Smith's Food & Drug Centers, Salt Lake City, joined the fray by doubling its coupon offers. Two days after Smith's move, Smitty's Super Valu, ...

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