CHICAGO -- Bagged ready-to-eat cereals have been around for years, but never from a major national brand. Quaker Oats, however, sees bagged cereals as a growth opportunity. It has launched a value-priced line of six products in regular 13- to 18-ounce and large 35-ounce sizes. The colorful printed bags cost less than conventional bag-in-carton cereal packaging and represent a 30% source reduction. Targeted at families with more than two children where cereal represents a significant part ...
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