SAN DIEGO -- Faced with exploding competition in the low-fat and no-fat snacks category, Quaker Oats turned to category analysis to help it gain more, and more prominent, display space for its line of rice cakes. So far, Quaker has conducted the category management exercise for about 30 retail chains, said Kevin Hall, national customer marketing manager of snacks for Quaker Oats, Chicago. Hall outlined the analytic process his company has been pursuing at AUGI '96, Chicago-based ...

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