OIL CITY, Pa. -- Quaker State here has redesigned its bottles of motor oil to coincide with the introduction of its partially synthetic 4x4 variety of oil. In doing so, the bottles -- which also include the company's traditional Quaker State oil and its Synquest product -- were made more consumer-friendly and, at the same time, more space-efficient. "The introduction of the 4x4 is a fairly significant move for us. We felt we needed to debut that in a new bottle and we just now are ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.