Food retailers are rightly concerned about the quality of their products and the condition of their stores -- the consumer expects nothing less. By contrast, retailers are not as apt to view the data on those products with the same urgency. Data is just not "sexy," as Rhonda Horn, director of global adoption strategies for Ahold's Global Standards team, put it last month at the Food Marketing Institute's annual show in Chicago. (Rhonda's views are more fully delineated in a feature article ...

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