NEW YORK -- A growing number of retailers have found that offering a dynamic variety of beverage options can serve as a motivating factor when consumers arrive at the supermarket counter to decide between panini and pizza, roasted chicken and manicotti. Creatively cross marketing drinks and meals can not only liven up a store's fresh meals menu, it can also spice up sales. "Simplifying beverage choices through suggestive marketing and product placement is an additional way for the retailer ...

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