NEW YORK -- A growing number of retailers have found that offering a dynamic variety of beverage options can serve as a motivating factor when consumers arrive at the supermarket counter to decide between panini and pizza, roasted chicken and manicotti. Creatively cross marketing drinks and meals can not only liven up a store's fresh meals menu, it can also spice up sales. "Simplifying beverage choices through suggestive marketing and product placement is an additional way for the retailer ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.