The health care debate for supermarkets operators is shifting away from who should bear the runaway costs of health care to who is most responsible for ensuring one's health. Steve Burd, Safeway's chairman, president and chief executive officer, is leading the charge for innovative, market-based solutions that put the onus on employees to practice good health habits. “At Safeway we are reversing the national trend of rising health care costs through an innovative plan for non-union workers ...

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