Manufacturers that promote foods and beverages with easy-open lids or portable packages could be at a competitive advantage, as consumers crave such convenience products, according to a new SN survey. Nearly half (47%) of respondents to SN's 2004 Survey of Manufacturer Promotional Practices agreed they want convenience in the foods and beverages they buy. More than one-quarter (26%) said they will pay more for such products. "We're in the middle of a time famine," stated John Stanton, ...

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