LACROSSE, Wis. -- Quillin's here is replacing its longtime IGA private label with two new lines that it said would differentiate its stores and better enable it to target Hispanic shoppers. The change stems from a switch in private-label wholesalers from Roundy's, Milwaukee, to Nash Finch, Minneapolis. The new Nash Finch assortment comprises 1,000 items marketed under two labels: Our Family and Value Choice, a third tier. Quillin's also hopes to offer Our Family Pride, an upscale line that ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.