RICHMOND, Va. -- James River here is introducing Quilted Northern Ultra, a plush version of its Quilted Northern bathroom tissue. segment of the premium bathroom tissue category. National distribution is slated for 1996. "If we look at the bathroom tissue category, the premium segment is the segment that's been growing most in the category," said Tony Morakis, marketing director for Quilted Northern Ultra. "Premium is connoted by the softness." The new line will be priced at parity to the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.