MELROSE PARK, Ill. -- Racconto Italian Food Products here, a marketer of imported Italian pastas, is gaining share and shelf space for its products with a series of store-specific promotions centered around cooking demonstrations. The Chicago-area company has equipped itself with a $10,000 self-contained cooking cart that it uses to perform elaborate demonstrations before crowds of shoppers at supermarkets in its Midwest trading area, said Andrea J. Mugnolo, executive vice president. "In ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.