The race to market power mints is fueling talks of a shakeout in the category. "When you get a category growing like this, everyone jumps in, and then eventually the top four or five stay on," said Mark Redrick, Central region manager at Shuster Marketing, Milwaukee. Shuster distributes Blitz, which introduced a new double-action Power Mint with a mint shell containing a mint liquid center. "We're trying to get into as many major supermarket chains as fast as we can." Matthew Fenton, brand ...

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