MINNEAPOLIS -- Rainbow Foods here has rolled out a frequent-shopper card program in partnership with a network of area businesses. The program offers customers rewards ranging from food and gift merchandise to automotive service and travel. Rainbow, a division of Fleming Cos., Oklahoma City, went live with the program Jan. 26 in all 31 metropolitan-area stores. One week later, more than 100 Twin Cities retailers in other classes of trade joined forces with Rainbow to offer reward points. ...

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