Retailers are enjoying a life behind bars. Food bars, that is. There's good reason: The category, already earning $3 billion, is expected to more than double by 2007, according to Packaged Facts, the New York-based food and lifestyle tracking firm. The popularity of food bars -- which are classified as everything from cereal and nutrition to diet and athletic -- is a direct result of their promise of variety, portability and nutrition, retailers told SN. "The category is for people who ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.