SACRAMENTO -- Raley's and Bel Air Markets joined forces to advertise the sell-through video release of "Snow White and the Seven Dwarfs." This is the first time that the two companies have worked together to promote video, although they have run joint ads for other categories. Bel Air is owned by Raley's, but operates as a separate company. "We started doing it because we are owned by the same people," said Dan Black, buyer at Raley's. "It is something we will be doing all the time in the ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.