COMPTON, Calif. - Ralphs Grocery Co. here this month launched a consumer promotion for the March 31 theatrical release of "Ice Age: The Meltdown" with the company's first customized prepaid movie card. The American Express-branded reward card, valued at $16 - about enough for two movie tickets - will be given to Ralphs' Southern California Club members who use their club cards to purchase select items in the store. Ralphs is a unit of Kroger Co., Cincinnati. Club members who accumulate $40 ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.