COMPTON, Calif. -- Ralphs Grocery Co. here is featuring the Heart Smart seal of approval on qualified private-label items, as part of a storewide strategy to communicate healthy food options. "The real benefit is to the consumer," said Tom Dahlen, senior vice president of marketing for Ralph's. "The more nutritional information they can get accurately, quickly and simply, the more knowledgeable decisions they can make. And we believe this leads to increased customer loyalty and increased ...
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