COMPTON, Calif. -- Ralphs Grocery Co. here is testing a new "do-it-yourself" merchandising rack for Augsburger beer that allows customers to mix and match their own 22-ounce bottle six-packs. The freestanding merchandising racks were created by Stroh Brewing Co., the Detroit-based brewer of Augsburger, and placed in Ralphs during Super Bowl weekend by Avalon Food & Beverage, one of Stroh's California distributors. The racks stand about 4-feet high and contain four shelves of Augsburger ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.