UNIVERSAL CITY, Calif. -- Ralston Foods cross-promotes with video titles to create excitement and stand out in a crowded supermarket, said Dan O'Neal, director of promotion services for the St. Louis-based company. "We compete in the ready-to-eat cereal category, which is one of the more competitive categories in the grocery trade," he said. "So we are constantly trying to break out of the clutter, not only to reach the retailer, but also to reach the consumer. "We are trying to capitalize ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.