UNIVERSAL CITY, Calif. -- Ralston Foods cross-promotes with video titles to create excitement and stand out in a crowded supermarket, said Dan O'Neal, director of promotion services for the St. Louis-based company. "We compete in the ready-to-eat cereal category, which is one of the more competitive categories in the grocery trade," he said. "So we are constantly trying to break out of the clutter, not only to reach the retailer, but also to reach the consumer. "We are trying to capitalize ...

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