PONTE VEDRA BEACH, Fla. -- Ralston Purina Co. is co-marketing its brands of pet food on television with the Bi-Lo supermarket chain. The program is part of a new strategic effort in brand marketing for the St. Louis-based company. It aims to partner with the trade to reach consumers with jointly sponsored messages via various media. "As we look at marketing together, this is a whole new frontier," said Randy Rose, vice president of customer development. "Our basic and unique strengths, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.