HOUSTON -- Randalls Food Market here is rolling out a fruit of the month club for kids later this month. ccording to Mike Goeser, senior category manager of produce. Randalls plans to put together a newsletter for club members that incorporates 5 a Day materials, and will be displayed in produce departments, Goeser told SN. "We want to catch the next generation of shoppers," he said of Randalls' decision to launch the club. "It's also a lot easier for parents to shop with their kids when ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.