HOUSTON -- Randall's Food Markets here last month used a pay-per-transaction, shared-revenue program to launch what some industry observers believe to be the biggest rental promotion ever by a supermarket chain. Randall's brought in a massive number of copies from Rentrak Corp., Portland, Ore., of FoxVideo hit "The Beverly Hillbillies." The heavy promotion campaign included print advertising and in-store signs, featuring a "Guaranteed to be here or rent for free" theme. Executives from ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.