CHICAGO -- Randalls Food Markets is intensifying its efforts to cater to its Hispanic shoppers. And Mark Heckman, the Houston-based retailer's vice president of marketing, stressed that other supermarket chains should do the same. "You don't have to be in Miami, Houston or Los Angeles to reap the benefits of better understanding the needs of Hispanics," Heckman said in a seminar at the Food Marketing Institute's annual Convention & Educational Exposition here. "As the number of ...

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