The idea to profile Albertsons' floral program sprouted during the Produce Marketing Association's Fresh Summit 2003, when PMA presented Rapshus with its 2003 Floral Marketer of the Year Award. In presenting the award at a keynote session, Kerry Herndon of Kerry's Bromeliad Nursery described Rapshus as particularly dedicated and committed to the floral industry. at Jewel-Osco as a floral designer in 1980.

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