LAUREL, Md. -- Retail Bakers of America has put together a program that will focus on profitability -- how to attain it and how to measure it -- for its 25th annual bakery-deli conference, April 8 to 9, in St. Louis.
o know if they're making a true profit. Then they can go from there," he said. Whatever the profits are, retailers need to know how to measure the department's effectiveness, Houstle added.
How to measure profits, and how to make more money with signature products and with innovative merchandising and marketing, will be explored by a line-up of seminar speakers that includes Brian Salus of Brian Salus & Associates, Richmond, Va., and Jeanine Sherry, president of NewWellness, who has implemented a nutrition marketing program for Ukrop's Super Markets, also in Richmond.
