LAUREL, Md. -- The Retailer's Bakery Association here is dealing with fallout from an apparent misinterpretation that developed when results of a consumer survey referred to "attractive displays" as "the least important" factor influencing impulse shopping. "RBA members have mixed reactions to the finding," Executive Director Peter Houstle told SN. "Some members say that displays are vital merchandising tools and that consumers just don't realize that displays affect their buying decisions ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.