WINDSOR, Conn. -- Supermarket operators need to differentiate their stores and advertising according to local demographic information if they are to successfully recruit new shoppers, a survey commissioned by Advo here has found. "More and more grocers are saying they need to differentiate their advertising for various markets and demographic groups. The consumers are saying they want different things and, yet, there is not as much going on out there as there should be," Joe Durrett, Advo's ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.