NEW YORK -- As Asian American supermarkets proliferate and find favor among a sizeable number of consumers, they will require more specialized support from packaged goods companies in the form of in-language and in-culture advertising, said one marketer at a forum on multicultural marketing here recently. "It stands to reason that those mainstream brands that make a sincere effort at reaching the multicultural market will be rewarded with better positioning within the store," said Larry A. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.