New products and promotional strategies, especially instant redeemable coupons, are helping to illuminate supermarket lightbulb departments. "IRCs provide instant gratification. Consumers get excited when they can get money back right on the spot," said Jay Pomeroy, manager of communications at General Electric, Cleveland. "We're liberal with our IRCs." Included in GE's upcoming promotions are 40-cent IRCs on several GE bulbs, including Soft White and Soft White Miser four-packs and ...

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