What do you get when you mix equal parts of packaged food, the Internet and a meal idea? A recipe for an ideal manufacturer promotion, according to SN's 2005 Survey of Manufacturer Promotional Practices. Nearly half (46%) of consumer respondents said they went online to get a recipe, up from 22% who said the same in last year's survey. The benefits of Internet-based recipes are twofold in that they not only enable manufacturers to create brand awareness, but more important, create an ...

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