Most shoppers know that when they walk into a Wal-Mart, Costco or Super Target, they'll be treated to an array of smells, colors, textures and tastes. This is due to widespread in-store sampling, and many consumers seek out these stores specifically for those samples. Some supermarket chains have observed their competitors and, as a result, are placing greater emphasis on the value of sampling as a sales vehicle. Stores have discovered that sampling moves products and offers their shoppers ...
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