Most shoppers know that when they walk into a Wal-Mart, Costco or Super Target, they'll be treated to an array of smells, colors, textures and tastes. This is due to widespread in-store sampling, and many consumers seek out these stores specifically for those samples. Some supermarket chains have observed their competitors and, as a result, are placing greater emphasis on the value of sampling as a sales vehicle. Stores have discovered that sampling moves products and offers their shoppers ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.