SAN FRANCISCO -- Scorecarding as a tool to evaluate business partnerships has its merit but only pays off when both parties are forthcoming about their objectives and willing to share accurate information. That was the take from Robert Schwartz, executive vice president of Red Apple Cos., New York, who discussed his company's experience with the evaluation procedure during a scorecarding conference hosted by The Marketing Institute, New York, this month. "Scorecarding is a way of sitting ...

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