SAN FRANCISCO -- Scorecarding as a tool to evaluate business partnerships has its merit but only pays off when both parties are forthcoming about their objectives and willing to share accurate information. That was the take from Robert Schwartz, executive vice president of Red Apple Cos., New York, who discussed his company's experience with the evaluation procedure during a scorecarding conference hosted by The Marketing Institute, New York, this month. "Scorecarding is a way of sitting ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.