Orlando, Fla. -- Red Lobster, the nation's largest dinner house restaurant chain, last month cut its prices, increased entree portions and jazzed up its menu with new dishes the company hopes will boost traffic. The menu changes are designed to reduce check averages but increase customer numbers, said Tim Rosendahl, Red Lobster's vice president for food and beverage. "We're looking at refocusing the whole system of what Red Lobster stands for across the board," he said. The chain will now ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.