Couponing is entering a brand-new era. In it, retailers and manufacturers are testing a wide assortment of highly targeted in-store coupon distribution systems that promise to hike redemption rates considerably and drive sales. They also are trying to determine which systems work best to promote products efficiently and cost-effectively. While newspaper freestanding inserts and print advertisements remain the dominant form of distribution by far, accounting for almost 90% of the 300-plus ...

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