Coupon Distribution: FSIs Deliver otential of targeted in-store coupon distribution vehicles, such as electronic POS and shelf-based systems, but freestanding inserts remain the overwhelming choice of manufacturers. Rather than declining, the percentage of total coupons distrubuted via FSIs increased last year to 88%. FSI rates held constant at 88% during the first six months of 1994. Percentage of Total Coupons Distributed 1991 1992 1993 Freestanding Inserts 84% 86% 88% Direct Mail 4% ...
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