Carrying the right product mix in a Hispanic-format store depends on the specific Hispanic nationalities prevalent within a particular area, said Luis de la Mata, president of consulting firm Churchtree, Los Angeles. “Hispanic stores need to be aware of the communities they serve, and identify themselves with them,” he said. Among the examples of regional food and brand preferences are: Southern California: Mexican-style Cacique cheeses, Industry, Calif.; El Mexicano dairy and canned ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.