SACRAMENTO, Calif. -- The nation's first legislation regulating how supermarkets can use information collected from frequent shopper cards is expected to be signed into law by California Gov. Gray Davis within the next few days. A similar law has been proposed in the Wisconsin Legislature. The Supermarket Club Card Disclosure Act of 1999 has already passed both houses of the California Legislature and, once it's signed into law, would take effect July 1, 2000. The bill prohibits club card ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.