Because of return trips, incremental spending and strong gross margins, video rental remains a growth area for many supermarket chains. In its seventh annual State of the Industry Report, SN found that 39.7% of respondents were expanding the number of departments, up from 31.9% last year, and 28.6% were expanding the number of live inventory departments, up from 27.7% the prior year. However, 17.5% said they were "cutting back or eliminating" video rental, up from 12.8% the year before, and ...

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