Speaker: Old Movies Are Still Renting wisdom, old movies still represent a significant amount of rental revenues nationally, said Tom Adams, president, Adams Media Research, Carmel Valley, Calif., who spoke at a panel during the Video Software Dealers Association convention earlier this month. As a percent of total rental revenues last year, titles released during 1997 were only 45% of the market, and 42% of the market was more than a year old, he said. Adams was citing numbers culled from ...
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