ATLANTIC CITY, N.J. -- Video rental customers are big spenders on both their renting and returning trips to the store, said speakers at the East Coast Video Show here. Executives from Ingram Entertainment, La Vergne, Tenn., and PolyGram Video, New York, presented research that definitely showed video drives significant incremental sales of other supermarket products. For example, a study by Ingram showed that on an average trip to rent videos, customers spent $5.60 on the rentals and $9.80 ...
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