MADISON, Wis. -- A large majority of Hispanic consumers in the United States purchase national brands from the dairy case of their favorite supermarket rather than store or Hispanic brands, according to new research sponsored by the International Dairy-Deli-Bakery Association. ely to say they often buy national brands from the dairy case are those earning more than $50,000 a year (53%), Caribbean Islanders (58%) and South Americans (51%). Only 49% of Central Americans said they did so. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.