DALLAS -- Supermarket shoppers who buy magazines tend to spend more on groceries and also tend to shop more high-margin departments, according to a study unveiled here at the Magazine Publishers of America's Retail Conference & Expo last month.
"Across the board, they are really a much more involved shopper, shopping all of the departments within the store," said Dan Burke, vice president, information management, Management Science Associates, Pittsburgh.
MSA analyzed loyalty-card data ...
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