Clever marketers are almost always engaged in the pursuit of ways to reposition their offerings in a bid to cater to new customers, or to follow shifting customer demand. As is often the case, this week's SN has several examples of retailers in action on the repositioning front. To cite one, Boston Market has started a nationwide television-advertising campaign intended to point out that a number of "low-fat" menu items are offered (Page 17). This is a telling repositioning because, for a ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.