MILPITAS, Calif. -- So much for Net expectations. Three of the five cities with the greatest share of online purchasers are ones where brick-and-mortar stores abound -- Seattle, Boston and New York -- not where such choices are limited. Additionally, Internet users ages 35 to 49 account for most online buying, or about 43% of purchases made in December; it is not the youth-driven group once anticipated by e-tailers. Too, women dominate online buying -- they now account for about 60% of ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.