CHICAGO -- Aggressive general merchandise strategies effectively combat competition from other classes of trade and significantly increase top-line sales, said retailers participating in the fifth American Greetings Research Council. Several of the retailers discovered that they could successfully and profitably sell much higher-priced goods than they expected. For example, Hy-Vee, West Des Moines, Iowa, sold a $1,498 large-screen television. Not only do such efforts increase sales and ...

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