NEW YORK -- New research may bode well for the potential of video games in supermarkets. Jupiter Research here issued a report this month that identified opportunities for more games selling at lower price points, as well as games that better serve females, especially teenage girls. If either trend developed, it would benefit supermarkets, industry observers said. "If the retail is lower, customers will go ahead and purchase a game," said Brenda Vanover, director of video operations, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.