NEW YORK -- Retail exposure is viewed as critical to growing sports licenses, said executives from leading licensing firms during the Annual International Licensing and Merchandising Conference, held here from June 25 to 27. Success no longer depends on the property, said Pat Allen, executive vice president and chief operating officer at the National Football League Players, Washington. "We used to sit and wait for people to present ideas to us. As the market changed, it became necessary ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.