Interactive kiosks, stand-alone video screens and even flashing lights on in-aisle coupon dispensers have proven their power to capture customers' attention in stores. Retailers are leveraging these and other in-store communication vehicles, however, to do a lot more than highlight weekly specials. Savvy retailers are employing related signage in different parts of the store to, for example, spur meal solution sales without having to physically group products together. And while opinion is ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.