Interactive kiosks, stand-alone video screens and even flashing lights on in-aisle coupon dispensers have proven their power to capture customers' attention in stores. Retailers are leveraging these and other in-store communication vehicles, however, to do a lot more than highlight weekly specials. Savvy retailers are employing related signage in different parts of the store to, for example, spur meal solution sales without having to physically group products together. And while opinion is ...

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