OAK BROOK, Ill. -- The Ronald McDonald Children's Charities hopes to boost its 1996 themed freestanding-insert promotion by involving the retail trades more in its multimedia campaign. Plans call for a drop of 56 million inserts in newspapers nationwide Sept. 15, 1996. RMCC gives brand marketers the opportunity to develop account- specific programs with key retailers and to tie-in with a very well-received children's charity. "We wanted to do something different with this promotion," said ...
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