OAK BROOK, Ill. -- The Ronald McDonald Children's Charities hopes to boost its 1996 themed freestanding-insert promotion by involving the retail trades more in its multimedia campaign. Plans call for a drop of 56 million inserts in newspapers nationwide Sept. 15, 1996. RMCC gives brand marketers the opportunity to develop account- specific programs with key retailers and to tie-in with a very well-received children's charity. "We wanted to do something different with this promotion," said ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.