Supermarkets reaped strong sell-through and high margins on selected Valentine's Day promotional merchandise such as T-shirts, mugs, cards, dolls and stuffed toys. Among stores polled by SN, Abco Foods, Phoenix, Ariz., reported 80% sell-through and 45% margins with a Valentine's Day T-shirt promotion, while Strack & Van Til Supermarkets, Highland, Ind., said a stuffed bear campaign brought in 30% to 40% margins. Vic Anthony, nonfood buyer at Abco Foods, said his company's T-shirt ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.